Data deletion

Last updated 27 October 2026

Fitonomy Replies holds information about you only if you have commented on a post from one of Fitonomy's Instagram accounts, sent one of them a direct message, or opened a link we sent you. Our Privacy Policy describes exactly what that is.

What happens next

1. We may ask you to confirm that you control the Instagram account, for example by sending us a short code in an Instagram direct message. We delete that message too.
2. We delete every record in Fitonomy Replies linked to your Instagram username or Instagram-scoped ID within 30 days, and we tell you by email when it's done.
3. Deleted information can remain in encrypted backups for up to 30 more days until those backups expire.

What we delete

• Your comments and messages, and the IDs Instagram gave them
• Our replies to you and the records of whether they were delivered
• The state of any conversation with our automated replies
• Records of clicks on links we sent you
• Notifications from Instagram that contain your information

We keep only a record that your request was made and completed, without the deleted information, so that we can show we handled it.

What this doesn't cover

• Content on Instagram itself. This includes your comment, any public reply we posted under it, and the conversation in your Instagram inbox. You can delete your own comments and messages in Instagram, and you can ask us to remove our public reply.
• Information held by Meta. Instagram's own data is managed in Instagram's settings and Meta's Accounts Center.
• Your Fitonomy app account. The Fitonomy app has its own deletion options, described in its Privacy Policy.

For businesses that connected an Instagram account

Only Fitonomy's own Instagram accounts are connected to Fitonomy Replies. To disconnect one, remove the app in the business portfolio's Business settings under Integrations → Connected apps. This stops our access, and we then delete the stored access token.

Contact